In a crowded market with many offers and competitors, we tend to hear a lot of: “Your price is too high,” “I have other offers with a better price,” and so on. But what if I told you that price is NOT a determining factor within a sales process, and it is usually a complaint […]
When it comes to geospatial marketing, the errors and missteps are all too common. The precision that the field demands really should extend to your marketing strategies as well! And yet, we often see these epic geospatial marketing disasters. Pay attention and learn from others’ mistakes. What? No Landing Page? Picture this: You’ve just launched […]
Let’s look at decoding the mystery around influencer marketing. What is it? How does it work? Does it work in Geospatial? Do I really need it? We’ll answer all those questions in this post, but let’s start with the last one. Yes, you need it. Or, at least, you should certainly be trying it! So, […]
ChatGPT and AI checklist: ✅ Don’t get left behind – it’s going to become your new best friend and will be a huge boost to your marketing, embrace it now ✅ Be specific with your query – asking it to write about surveying is too vague, asking it to write about surveying a rocky terrain […]
LinkedIn – You NEED to use Creator mode I mean, you’ll already know that I LOVE LinkedIn, it’s by far one of my favourite platforms! It’s a brilliant way to network, grow your audience and speak to those in your industry and sector. Yet getting the most engagement isn’t just down to content, if you […]
Instagram – engagement is the key Instagram is sometimes a tricky channel for us geospatialers! Why? What content to put? psst.. a great book on content ideas is The Content Fuel Framework by Melanie Deziel What to show? What type of video should I showcase? How can I be different? What should I post? I’m […]
YouTube – How to create content that keeps people hooked! Success on YouTube doesn’t look the same as other channels. You’re not asking people to subscribe or like your videos, although of course they will when they love the content! The way to make YouTube work for you Geospatialer is to create content that your […]
JANUARY 2022 Welcome to my GOT BALLs, a monthly blurb by me, Elaine Ball – your Geospatial Marketer. Giving you the best Geospatial Marketing Resources possible. If this news-letter was forwarded to you, you can subscribe here. Happy 2023 – I bet it already feels like the Christmas holidays are a distant memory as the new year gets […]
Show advertisements vs own marketing? Nearly all trade shows offer their own marketing (and therefore advertising) services as it is a great way to automatically gain the eyes of the attendees! However, this comes at quite a hefty cost. We at Elaine Ball Ltd are here to discuss other methods which might involve a bit […]
10 Things to Check Before you go (to a Trade Show) Are you exhibiting for the first time or need a refresher of the go-to preparation checks? Well you’ve come to the right place! Our team have been to plenty of shows over the past year so have compiled a list of the most important […]
Here are 10 top tips for Geospatial Organisations For Geospatial Sales folks! Pssst and Geospatial Marketers Exhibition booked, now you are excited to get stuck in, catch up with long lost acquaintances, meet new folks and attract potential NEW clients! Woohoo What are some of the things you should do before, during and AFTER the […]
The objective is to understand the difference between sales and marketing in order to grasp how working together will improve your sales revenue at a profit. Audience: Owners of Survey Firms / Sales and Markeitng Managers of equipment sellers Marketing and sales play a very important role within ANY business. In a nutshell, they […]