Tag: Mining

Expanding your business through resellers
11.09.2015

Are Resellers key for your business?  Part of our remit with a lot of our clients is to help them expand their business globally and for a lot of them, the best route to do this is via resellers and partners. Over the next month or so we will release a few blogs that will […]

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Gold Nugget Series 2015 #002 Measuring return on your marketing spend!
26.01.2015

Gold Nugget Series 2015 #002 – Measuring return on your marketing spend! Measuring return on your marketing spend!  Listen to this blog via sound cloud here I hear this over and over and over again.  “Elaine, how can we measure the money we spend on marketing?, the return on investment? ROI.  Marketing is a cost!” […]

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Gold Nugget Series 2015 #001 Getting your marketing started in 2015
31.12.2014

Gold Nugget Series 2015 #001 – Getting your marketing started in 2015 for Geospatial Companies LISTEN to this blog via Sound Cloud here 1. Dig out the ‘where we are going document’ if you have one.  You need to know what direction you are traveling in!  Why? So you don’t waste valuable resource and money, […]

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How do I develop strategy?  Where do I start?
24.09.2014

  How do I develop strategy?  Where do I start?     Have you been wondering ‘where’ to start with strategy development?  Need to realign your business or just get ‘things’ moving? Your strategy depends on ‘what you and/ or your board want for the business’.   Ask yourself the following: What do I want […]

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Growing a brand in Africa? How easy?
25.04.2014

By Elaine Ball, CEO of EBTM Growing a brand in Africa? How easy? Building up a brand within a foreign country can be extremely difficult for any business from a different country. Building a brand generally is hard work. Below are 6 tops tips to share when building your brand in Africa: 1. Find a […]

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