Tag: Marketers

Surveying from the air by remote control vs marketing in a different light
08.08.2013

Surveying from the air by remote control vs marketing in a different light   By Elaine Ball, CEO of Elaine Ball Technical Marketing (EBTM) Ltd The latest buz around the surveying industry is drones (UAV or Unmanned aerial vehicles).  What does that mean?  Well, flying machines, which scan the ground from the sky by remote […]

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Hanging onto that rocket!  The 3D laser scanning market is on the up up and away!
18.07.2013

By Elaine ball, a marketing perspective, 3D laser scanning market The 3D laser scanning market is changing rapidly.  We have all seen the decline is pricing with the hustle and bussell of the Faro Focus ‘frightening’ all the other manufacturers around the globe.  (The impact was phenomenal and a great change in direction).  3D Laser […]

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