Tag: Brand

Growing a brand in Africa? How easy?
25.04.2014

By Elaine Ball, CEO of EBTM Growing a brand in Africa? How easy? Building up a brand within a foreign country can be extremely difficult for any business from a different country. Building a brand generally is hard work. Below are 6 tops tips to share when building your brand in Africa: 1. Find a […]

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Sales follow-up, friend or foe?
09.10.2013

By Elaine Ball Sales follow-up, your friend or foe? With the dawn of Intergeo here and the hustle & bustle of the exhibitors getting ready for another year of excitement, a more serious note is on the horizon for the dozens of geoinformation companies wishing to entice new customers to grow their sales. “Sales follow-up” […]

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The POWER of a brand vs the FORCE of publicity
19.07.2013

To the excitement and now disappointment of my fans; I published me on the front cover of @Forbes magazine.

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