Welcome to the Haunted Roundtable. Here, ghostly handshakes are never taken, and the air is thick with the chill of forgotten lessons. In the centre of this gloomy gathering sits the Growth Grave Digger, quietly shovelling soil over your hard-won progress before it ever has the chance to bloom. This villain is the reason why […]
Within the ghastly Content Clocktower, gears grind painfully slow, sand drips relentlessly from the ceiling and a pale, shadowy figure lurks in the rafters. This ominous presence is the reason why marketing feels like a heavy burden eating into your billable hours. Beware the Time Vampire, who latches onto you the moment you sit down […]
Welcome to the Laboratory of Experiments. Here, strange beakers bubble with volatile liquids, client names float aimlessly inside sealed jars and the Mad Scientist works in a frenzy. He recklessly throws random campaigns into a boiling cauldron, hoping that if he mixes enough ingredients together, gold will appear. The Mad Scientist is the reason so […]
In the ghastly Dungeon of Data, rusty chains of spreadsheets hang from the ceiling and charts flicker in the dim light. A cackle echoes from the damp dingy depths. Behold, the Analytics Anarchist. Dancing amidst the chaos, he thrives on confusion, tangling your numbers until nothing makes sense. He is the reason you feel like […]
Welcome to the Library of Lost Lead Magnets. Here, deep beneath the surface, rows of glowing books rest on underwater shelves, untouched and unread. An enchanting melody drifts through the water… but all is not as it seems. Beware, the haunting song of the Sales-Conversion Siren. She hums softly as lead after lead slips silently […]
In the Crypt of Consistency, solitary posts echo off cold stone walls, before fading into weeks of absolute silence. The air is stale with the dust of abandoned LinkedIn profiles, and in the corner, the Social Media Skeleton grins. He thrives in the gaps. He waits for those long stretches when you vanish from the […]
Welcome to The Hall of Invisible Buyers. Within these shadowed corridors, some of your most valuable clients slip by unseen, leaving no trace until it’s too late. These are the Shadow Clients. Prospects who stalk your content, research in silence and then vanish without ever reaching out. How the Shadow Client Operates Most survey buyers […]
Every survey business owner knows the feeling. One month you’re flat out – quotes, site work and reports piling high. The next, silence. The phone doesn’t ring. The inbox feels like a graveyard. That silence is the dreaded Pipeline Phantom at work. This ghostly figure feeds on missed opportunities, half-finished proposals and over-reliance on word […]
In the dark corridors of Geospatial marketing, survey firms cry out for clients, yet their message vanishes into the mist. This is where the Brand Banshee takes control, screaming your services so loudly that your real value gets lost in the noise. Why Survey Firms Struggle to Be Heard Survey businesses often try to reach […]
🎥Prefer to watch? Find the full video here. The Boy in the Dyke (Life Before Geospatial Marketing Academy) Picture this: You’re running a surveying company, frantically plugging holes, running out of fingers and toes, but the cracks just keep on coming. That’s exactly how Christopher Juliano, a licensed land surveyor and professional engineer from Connecticut, […]
The sixth in a series of blogs based on our awesome Geospatial Marketing Trading Cards. Maximise your digital presence with Paid Ad Campaigns Paid ads put your proposition in front of exactly the right people, at just the right moment.For geospatial pros, every impression needs to count – whether it’s Google Ads targeting city planners, […]
The fifth in a series of blogs based on our awesome Geospatial Marketing Trading Cards. The quickest route to reliable Geospatial sales starts with a purposeful, well-crafted landing page Alright, fellow Geospatialers, ready to turn your website visits into real geospatial business leads? Stop crossing your fingers and hoping for clicks. Because let’s get real… […]