Watch it now for tons of great tips you can start using right away to grow your business! Watch our webinar and learn: Ready to Learn More? Start learning on your own with the only geospatial marketing training resource in the world! Get in touch to talk about the 10-week course! Schedule a call to […]
In the world of sales, one crucial step often determines success or failure> What is that step? Qualifying your buyer. Why waste time pitching a deal or talking about your offer if you aren’t even speaking to the right prospect? If you’re talking to the wrong person, you’ll never meet their needs or solve their […]
Why aren’t you investing in training for your marketers? Blurb from me, Elaine on why owners and directors are harming their company and how to stop it! You only know what you only know. Yesterday the team and I went through storybrand BrandScript, a fabulous exercise we deliver with our clients and on ourselves. The […]
Tools and tactics to win over leads after every event Trade shows and conferences are invaluable opportunities for surveying and geospatial businesses to showcase expertise, network with industry peers, and gather promising new leads. (see 10 things to check before you go to a trade show!) However, the real work begins after the event, during […]
Are you sabotaging your own business with terrible marketing? If you haven’t updated your website in the last decade or posted to LinkedIn in recent memory – you may be! Too many geospatial businesses undervalue marketing, dismissing it as “fluff” or worse, “a waste.” But guess what? By not investing in quality marketing, you’re actually […]
Running a geospatial business of any kind isn’t meant to be easy, but it shouldn’t be terrible either. I see how many of you struggle, busting your balls for minimal profits, working all hours of the day, night, and weekends… It shouldn’t be this hard, guys. And it doesn’t have to be. Let’s make 2024 […]
As we start the new year, businesses are presented with a new opportunity to set ambitious sales goals and devise strategies to achieve them. A well-thought-out sales plan is the key to a successful business, providing direction, focus, and a roadmap for growth. Here are some best practices to make 2024 your most profitable year […]
Welcome to 2024, a year of uncomplicated elegance and pure delight. My word this year: “Simplicity” As we step into 2024, the mantra ‘Embracing Simplicity’ isn’t just a quaint notion; it’s a vital strategy for marketers everywhere who work for geospatial-based businesses. In a world brimming with complexity and constant change, we often find ourselves […]
Recently, I met Fred. I like him; he’s chatty and frank. Unfortunately, he’s also struggling like a lot of surveyors. Fred made over £1 million in revenue this year – with less than a 1% profit margin. He’s burnt out and understandably frustrated. Can you imagine how many hours he’s invested to bring that million […]
In a crowded market with many offers and competitors, we tend to hear a lot of: “Your price is too high,” “I have other offers with a better price,” and so on. But what if I told you that price is NOT a determining factor within a sales process, and it is usually a complaint […]
When it comes to geospatial marketing, the errors and missteps are all too common. The precision that the field demands really should extend to your marketing strategies as well! And yet, we often see these epic geospatial marketing disasters. Pay attention and learn from others’ mistakes. What? No Landing Page? Picture this: You’ve just launched […]
Let’s look at decoding the mystery around influencer marketing. What is it? How does it work? Does it work in Geospatial? Do I really need it? We’ll answer all those questions in this post, but let’s start with the last one. Yes, you need it. Or, at least, you should certainly be trying it! So, […]