Tag: Branding

Diary of a Geospatial Marketer: Smart Cities Poster Edition
01.06.2018

Hello everyone! In this week’s VLOG we are delighted to announce the release of our new Get Kids Into Survey poster, Smart Cities! Our new poster has a lot more detail and brand new characters such as Draeko the Dragon sponsored by Leica, our duelling cowboys Phil-Fedor from Bowman Consulting and Robert Martin from NEI GPS as […]

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Diary of a Geospatial Marketer: The Florida Trip Part 2
30.05.2018

Hey everyone, Welcome to part two of my Florida trip VLOG. I check in two days just before the TUC 2018 conference in Orlando Florida where the guys were busy packing boxes and finalising presentations. With 211 attendees this year we were in for a busy time at the conference with lots of technical sessions […]

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Growing a brand in Africa? How easy?
25.04.2014

By Elaine Ball, CEO of EBTM Growing a brand in Africa? How easy? Building up a brand within a foreign country can be extremely difficult for any business from a different country. Building a brand generally is hard work. Below are 6 tops tips to share when building your brand in Africa: 1. Find a […]

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Sales follow-up, friend or foe?
09.10.2013

By Elaine Ball Sales follow-up, your friend or foe? With the dawn of Intergeo here and the hustle & bustle of the exhibitors getting ready for another year of excitement, a more serious note is on the horizon for the dozens of geoinformation companies wishing to entice new customers to grow their sales. “Sales follow-up” […]

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Brand Positioning! How do I know where my product is and how can I move it if it isn’t working?
10.07.2013

Our customers know us as one thing; our competition think we are competition but we are not and we think we are going down this path but we aren’t…. Try this: Start internally.  Ask your people (in all departments) what they think the benefits of your products are.  What do they think your customers thinks […]

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Where to start when you want to grow!
09.05.2013

This is a question which is hard to answer with many companies.  I’m going to run over the basics for starting off.  This can be used in a group or on your own. Ok…… lets keep this simple: 1. Get your hands on a large piece of paper.  Write Your company name in the middle and draw […]

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