Tag: Brand Positioning

Brand Positioning! How do I know where my product is and how can I move it if it isn’t working?
10.07.2013

Our customers know us as one thing; our competition think we are competition but we are not and we think we are going down this path but we aren’t…. Try this: Start internally.  Ask your people (in all departments) what they think the benefits of your products are.  What do they think your customers thinks […]

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I am a Techy Company with a great product but how do i sell it?
20.06.2013

Getting the basics right! This seems to be quite a hot topic for many technical B2B organisations.  Getting the basics right!  Techy people, like yourselves love technology.  Seeing a vision for the beloved product is wonderful.  However… the hardest thing for technical boffins is getting it out into the marketplace. Here are some basic tips […]

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