Tag: Segmenting

Do online crowds work for B2B companies?

I’ve just read an article in The Marketer (www.themarketer.co.uk) titled Crowd Control.  Muireann Bolger explains how today’s consumers are using social media to make decisions.  People are flocking in the crowds to obtain, check and make decisions on information that has been posted on the web.  Checking if product x will work?  We have seen this with http://www.tripadvisor.co.uk.  But […]