What’s This SEO Malarkey REALLY About? You know that sinking feeling when you dash into your local supermarket to pick something up in a hurry, and they’ve changed everything around? All you can think is: great, all I need is a carton of milk and a tin of cat food, but now […]
The Power of Videos for Developing Sales Scroll through your Facebook or Instagram feed and what do you see? Video clips. Animations. Mini-documentaries. Awareness-raising videos. Sales and demo videos. Everywhere. Click on a link to a news article or blog post in just about any field and as likely as not, there’ll be a […]
Fly high with a UAV? Should I invest in a UAV? At University I learnt about ‘Porters 5 Forces’, we have all been there and bought the management t-shirt! Blah blah blah My eyes glaze over! However…….. reading Valerie King’s latest news piece on UAVs in geodatapoint (February 2016) the subject is […]
By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs. Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”. He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]
Surveying from the air by remote control vs marketing in a different light By Elaine Ball, CEO of Elaine Ball Technical Marketing (EBTM) Ltd The latest buz around the surveying industry is drones (UAV or Unmanned aerial vehicles). What does that mean? Well, flying machines, which scan the ground from the sky by remote […]