The fifth in a series of blogs based on our awesome Geospatial Marketing Trading Cards.
The quickest route to reliable Geospatial sales starts with a purposeful, well-crafted landing page
Alright, fellow Geospatialers, ready to turn your website visits into real geospatial business leads? Stop crossing your fingers and hoping for clicks. Because let’s get real… wishful thinking does not deliver quality leads.
If your website’s “Contact Us” page is gathering cobwebs, it’s time to put on your hard hat.
But don’t worry. In this short blog, I’ll tell you exactly how to create a landing page so irresistible, your prospects will be itching to hand over their details!
Why a Landing Page is Your Geospatial Secret Weapon
Your homepage is your digital billboard, great. But a landing page? That’s where the action happens. Think of it as your one-on-one handshake with your dream client, made laser-focused and distraction-free.
Whether you’re a surveyor, GIS consultant or mapping tech wizard, your landing page is the digital shopfront where deals begin. But with so many sites blending into the backdrop, how do you make yours stand out and generate real action?
A killer landing page:
- Captures those all-important leads for your geospatial business
- Cuts through industry waffle to grab attention
- Works as the hub for all your marketing (emails, ads, social posts), driving traffic to one place, with one goal: conversion
Right then my lovelies, that’s the basics covered. Let’s get blueprinting!
Step 1. Go Minimal or Go Home
Less is always more in my book. Ditch the clutter: I’m talking menus, sub-menus, random calls to action. You want your visitor doing one thing, not pondering the meaning of life.
Pick a single outcome. One. For geospatial, this could be:
“Download our ‘5 Survey Pitfalls’ PDF”
“Book a live GIS demo”
“Snag our UAV Checklist”
Landing Page Essentials:
- A bold headline that screams “you” to your dream geospatial customer (“Survey Like a Pro: Get the Checklist!”)
- Tight, snappy copy focusing on what’s in it for them
- ONE call-to-action button. Clear as daylight
Step 2. Make Your CTA Sizzle
A beige “Learn More” button won’t cut it. It’s fine… but we’re aiming for magnetic.
You need a CTA that’s warmer than a cup of Yorkshire tea and practically jumps off the page:
“Send Me the Free Guide”
“Show Me the ROI Calculator”
“Get My UAV Depot Checklist”
Add value! Bonus marks for something genuinely useful. Think lead magnet: a white paper, quick-start video or checklist that fixes a real pain point.
Step 3. A/B Test Like a Boss
Not sure if “Download Now” or “Get the Guide” grabs more geospatial clicks? Neither are we, yet! Test both. Colour counts too. Orange, green or blue button? Only your audience knows for sure. Don’t rely on your gut. Let’s use facts, not guesswork!
Test different CTA button colours or text to see what actually makes people click:
- Show half your visitors a green button, the others an orange one
- Compare: “Download Now” vs. “Get the Guide”
- Tweak, test, and double down on what works
Step 4. Add Social Proof Front and Centre
Even minimalist landing pages need trust signals. Drop in a customer testimonial (“GMA’s Lead Gen Blueprint landed us 12 new surveying RFPs in a month!”), a quick stat or a client logo strip. Social proof nips scepticism in the bud. Would you hand over your email to just anyone? Nope. Neither will your customers.
Plaster on that social proof:
- A glowing customer testimonial (“GMA’s Blueprint helped us land 12 RFPs in a month!”)
- Client logo strip for instant credibility
Step 5. Mobile-First or Bust
Most geospatial decision-makers are actioning emails on the move. If your landing page pinches, squeezes or loads at glacial speed on mobile, you’re losing business. Test it everywhere.
Don’t forget to track everything with Google Analytics or your tool of choice. Know exactly where you’re winning and where you can do better.
Quick Geospatial Landing Page Checklist
Headline that grabs your audience by the collar
One action, clear as day (ditch the distractions)
Cosy, value-packed CTA
Trust builders: testimonial or client logos
Minimalist, snappy design
Picture-perfect on every device
A/B testing switched on
Analytics plugged in and ready
Bonus tip…
Next time you catch yourself entering your card details on a website, go back and take a long, hard look at the landing page you just came from. What made you decide it was worth your money? What can you take away and implement into your own landing pages?
Final Thought: Every Click Counts
I’ve seen geospatialers spend thousands on ads, only to send traffic to a page that’s dull as dishwater. Don’t be that person! Every click is a precious opportunity. Architect your landing page like a pro, and those leads will roll in.
Want the easy button? Use GMA’s plug-and-play templates, or join our masterminds for hands-on guidance. Remember, sometimes all it takes is a single, purposeful page to create your biggest win yet.
Let’s get converting!
Inspired by the Geospatial Marketing Academy’s Trading Card Series.
For more marketing magic, check out our guides on social media, content calendars, and testimonials!