Welcome to the Laboratory of Experiments. Here, strange beakers bubble with volatile liquids, client names float aimlessly inside sealed jars and the Mad Scientist works in a frenzy.
He recklessly throws random campaigns into a boiling cauldron, hoping that if he mixes enough ingredients together, gold will appear.
The Mad Scientist is the reason so many survey firms burn through their budget on ideas that sound good in the moment but explode in their faces later.
How the Mad Scientist Derails Survey Firms
The Mad Scientist thrives on impulse. He convinces you that any action is better than strategy, encouraging you to “just try it and see what happens” without any hypothesis or control.
You are trapped in his lab when:
- You try Google Ads without a strategy – you turn on the tap for paid traffic, but have no clear landing page or offer, watching money evaporate with every click.
- You post bursts of content without purpose – you flood LinkedIn for a week because you “felt like it,” only to realise the posts had no call to action and led nowhere.
- You spend budget reactively – instead of investing intentionally, you throw money at marketing only when things get quiet or panic sets in.
Why It Matters
Unfocused campaigns do more than just drain your bank account, they drain your confidence. When “experiments” fail repeatedly, survey business owners become sceptical of marketing entirely, believing it “doesn’t work” for their industry.
The Mad Scientist wins when you mistake activity for accomplishment. He keeps you busy mixing potions that never cure the problem of inconsistent revenue.
How to Shut Down the Lab
It’s time to stop guessing and start engineering your success. Marketing shouldn’t be a volatile experiment. It only works as a calculated process.
Here is how to sanitise the chaos:
- Set a tight campaign objective
Stop trying to do everything at once. Pick one goal: Is it brand awareness? Lead generation? Event sign-ups? Define success before you mix the first chemical. - Target a clear buyer and problem
Don’t market to “everyone.” Zoom in on a specific client type and a specific pain point. Precision prevents waste. - Use the Seven Building Blocks of a Converting Campaign
Structure saves you from disaster. In Phase 7, we provide the Seven Building Blocks Template to ensure every campaign has the right DNA to succeed.
👉 In Phase 7 of The Academy 2.0, we reveal the campaign formula that stops the wild experimentation.
We teach you how to create predictable revenue by building campaigns based on proven formulas, not mad science.
GMA 2.0 is coming soon! Sign up to get the latest news on the release.