Harrogate (UK), 14 June 2018 – Elaine Ball Technical Marketing, backed by a group of corporate geospatial sponsors, has released the third in a series of GetKidsIntoSurvey posters designed to help businesses and educationalists encourage more children and young people to take up surveying as a career. The campaign takes a strategic, long-term approach to tackling the severe global skills shortage in surveying.
The latest poster, featuring a ‘Smart Cities’ scene, was launched at the TopoDOT User Conference, Orlando, and Geobusiness, London, last month. Like the two preceding GetKidsIntoSurvey posters, ‘Smart Cities’ is a busy, colourful illustrated scene (A1/US Standard 24×36) designed to get children thinking about how we measure our environment. It’s packed with interesting things to find while showcasing some of the amazing jobs surveyors do.
Featured in all the posters are Professor Topo, Geo Ginger, Evan the Eagle and cute little TopoDOG. In ‘Smart Cities’, they show how surveyors use specialist technology and skills to find underground cables, monitor train tracks, measure heights, map streets, and visualise the inside of buildings. This latest edition includes a series of questions to encourage children to explore the scene, discuss it and learn about surveying – such as: “Spot the yellow ground-penetrating radar – what do you think it does?”
Illinois-based Timothy Burch, director of surveying at SPACECO Inc and secretary of the USA’s National Society of Professional Surveyors (NSPS), says of GetKidsIntoSurvey: “I was fortunate to be exposed to surveying early in my life. But for those who are searching for a great career with huge potential, look no further!”
The campaign is aimed at children aged 8-12, but the poster series is equally suitable for teenagers and adults – and can help surveyor parents explain what they do all day! The posters are being marketed to survey firms who will use them to engage with children and young people through schools and local groups. They are also available directly to teachers (particularly geographers) and careers professionals.
‘Smart Cities’ can be ordered online at http://getkidsintosurvey.com in single quantities up to 10 or in packs of 20, with larger volumes available on request. The NSPS will be distributing the posters in the USA/Canada, with Elaine Ball Technical Marketing handling shipping to the rest of the world. Educationalists can access the posters for free and need only pay for delivery. For anyone else, the cost is £1 per A1 poster (plus delivery). The money raised through the sale of the posters is being re-invested in a series of future aids to get children and young people interested in surveying as a career.
The next poster, due for release in Q3 2018, will be entitled ‘Mining Australia’ and will be based on Kalgoorlie Super Pit 
Gold Mine. The campaign can also be followed at @get_kids_into_survey (Instagram ), @GetKidsintoSurv (Twitter), and @getkidsintosurvey (Facebook).
The #GetKidsIntoSurvey campaign was first launched in November 2017 (with a print run of just 500 ‘English countryside’ posters). It immediately took off on social media, revealing a considerable appetite among survey firms to create a wider future candidate pool. Another poster quickly followed, entitled ‘Antarctica’, featuring underwater drones, hand-held scanners and surveys of the ocean floor.
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Hi everyone!
Like Motorbikes? Like the Isle of Man TT? Like lasers? Last week I went over to the Isle of Man for the TT motor bike racing, and it was just incredible!
The Isle of Man TT is the world’s ultimate road race. Not only is the Isle of Man a beautiful place to be but the racing is fierce and the atmosphere is vibrant, in such an environment it’s hard not to think of the marketing side of it all. Watch a summary of what I got up to here!
Until next time…
Elaine
Hello everyone!
In this week’s VLOG we are delighted to announce the release of our new Get Kids Into Survey poster, Smart Cities! Our new poster has a lot more detail and brand new characters such as Draeko the Dragon sponsored by Leica, our duelling cowboys Phil-Fedor from Bowman Consulting and Robert Martin from NEI GPS as well as Steven Van Duffelen from Geoslam as a viking, Piggle Wiggle the TopoDOT dog, Evan the Eagle from NSPS and Helen Gilmartin from KOREC!
The posters are now available to buy from our website for just £1 plus shipping and all proceeds go right back into the Get Kids Into Survey campaign, so not only are your posters fun and educational but they’re doing good for the industry too!
If you have any questions please feel free to contact me via the details here.
Until next time! Elaine
Hey everyone,
Welcome to part two of my Florida trip VLOG. I check in two days just before the TUC 2018 conference in Orlando Florida where the guys were busy packing boxes and finalising presentations. With 211 attendees this year we were in for a busy time at the conference with lots of technical sessions and workshops.
My Get Kids Into Survey “Smart Cities” poster was ready and printed in time for the show, a BIG thank you to all our wonderful sponsors of the posters for making this happen and helping grow the future generation of surveyors.
From the TopoDOT user conference get a glimpse of all the action fro the ground with a behind-the-scenes look at seminars, drone footage and all the parties!
Elaine
#DiaryofaGeospatialMarketer
Hello everyone,
It’s been a busy time here at EBTM, with a recent trip to Florida for the the TUC 2018 conference.
As some of you know I do a weekly VLOG on what EBTM gets up to in the Geospatial Marketing Industry. I am literally two weeks behind on this TopoDOT User Conference (#TUC18) VLOG however thanks to the awesome Hannah Cotterell, my videographer, here are the results!
This is part one of two videos. I would like to send a BIG thank you to Brett Wood, PSM Florida Department of Transportation for some brilliant ideas for my TUC talk! And P.S. Robert Martin, I’m keeping my eye on you and our content marketing, keep up the good work.
Check out my other VLOGS and get all the latest on book reviews, content marketing tips and the latest on what’s going on in the Geospatial industry here.
Elaine #DiaryofaGeospatialMarketer
What an awesome few days at GEO Business 2018, here is my round up from the event! Sending out a big thank you to Versha Carter Caroline Hobden and team for a brilliant show!
Elaine
Hello everyone,
This week we have BIG NEWS PEOPLE!
The National Society of Professional Surveyors (NSPS) are onboard with #GetKidsintoSurvey. A huge thank you to Timothy Burch Trisha Milburn and team! Get the scoop on my up and coming talk at TUC, the TopoDOT user conference in Orlando next month where I will be delving into internal communications and breaking down silos .This week we have two awesome book recommendations along with all the other crazy things we have been up to. A big thank you to Hannah Cotterell for her awesome video editing!
I would love to hear from you on what you would like me to share in the next few weeks? What questions do you have a from a geospatial sales and marketing perspective? We’d love to hear from you!
P.S. Can you spot some of my crazy sayings! #SurveyLife #GeospatialMarketing
Until next week… Elaine.
April 20th 2018
SOMETHING BIG IS HAPPENING! It involves National Society of Professional Surveyors (NSPS) but you will have to wait!
We’ve purchased a new camera! Today we’re shooting this VLOG on the Canon EOS 750, it’s taken some getting used to but we love it so far.
This week Elaine talks about the importance of planning with content calendars, getting out of information silos and thinking ahead. Find out who is using content well and utilising LinkedIn to get the message out there. We talk about what’s working and what could be done better, being consistent with your message and your brand.
Get the latest on Elaine’s up and coming talks for the TopoDOT user conference in Orlando which will focus on internal communications and selling.
Get your latest book recommendation! This week Elaine recommends Brandscaping by Andrew Davis.
We give an update on our Get Kids into Survey campaign, which is taking off! Revealing more changes to the poster including new characters and the fresh Smart Cities design, with a big shout out to our great new sponsors!
Oh and at some point we have Harry Potter’s Nimbus 2000 turn up, it’s all go in this weeks VLOG, check it out here.
Hello from Chamonix,
Elaine takes a quick break whilst snowboarding down the slopes in France to film this week’s VLOG. We ask what challenges you from a geospatial marketing perspective? Let us know what your challenges are and perhaps we can help you solve them.
Find out about the latest book recommendations featuring Ann Handley’s “Everybody Writes.” We reveal the top five people you simply MUST follow on LinkedIn, featuring talented people in the industry who are rocking their creativity and making moves with social media content in the geospatial marketing world.
Until next week…
Elaine
#Geospatial #Marketer
We’ve been fighting the incredible amount of snow here in the Yorkshire Dales over Easter, battling our way to the post office to get the latest “Get Kids Into Survey” posters out the door. The brand awareness for sponsoring this great poster has gone through the roof! We’re delighted to have recently added TopoDOT’s sponsored dog, Piggle Wiggle who is just fantastic. If you’d like to sponsor a character and do your part for getting kids into surveying contact us today!
We have some spaces left for grabbing a bargain with our special discounts to Content Marketing World in Orlando, Florida, get in touch to find out more while spaces last. We also have the latest updates on the fantastic Trimble Express Days with KOREC Group find out how to sign up to learn about the latest products and ideas.
We touch on TopoDOT’s point cloud processing software, the “sexy” bit of feature extraction as well as our latest book recommendation and LinkedIn tips!
It’s all here, stay up to date with #EBTM.
Until next time…
Elaine