Workshops

Creating alignment around a strategic plan for your business.

With our Strategy Workshops your teams will leave with more clarity, focus and drive, as well as the right tools to stay on track.

What is a Workshop?

Team orientated workshops focused on key elements of the business plan.

OPTION 1. Strategic Marketing Workshop

  • Reviewing and dissecting the Strategic Marketing Process; from Vision to Action
  • 1-2 days
  • In-house
  • Process orientated workshop, which uncovers each element of the process.
  • Candidates take away an understanding on how business strategy fits with marketing – the methodology.  How marketing is intertwined with sales.  How to communicate to the most profitable customer.  How to attract more of the right kind of customer.  How to focus marketing cash on the right marketing communication’s tools.  Understanding campaigns and how they fit with sales.  How Sales and Marketing pipelines work in harmony.

OPTION 2.  Focused Subject Workshops

Focused ‘subject’ based workshops which delves deep into the individual topic. Each workshop is related to the company.

  • Content to produce more profitable marketing and sales qualified leads (MQL & SQL)
  • Marketing Strategy including “go-to-market” strategies
  • Marketing planning – how to plan, what to plan and organisation alignment
  • Brand develop & communications – how to develop and build your brand including what’s in your tool kit
  • Social Media – understanding and reviewing social platforms to help spread the word
  • Metrics – focused on how and what to measure for ROI

OPTION 3.  ‘Public’ Workshop Groups

Focused ‘subject’ based workshops which delves deep into the individual topic. Location based workshops delivered on a timetable.  Dates to be announced for 2018

  • Same topics as above
  • Rolled out to general geospatial market
  • Date specified
  • Global coverage (Australia, Singapore, Hong Kong, Cape Town, USA, UK, Germany, France, Italy & Spain)

Workshop details – what is it?

Are you:

  • Looking to get your team aligned?
  • Looking to improve your sales pipeline
  • Needing help to organise your marketing
  • Needing help to formulate a strategy
  • Needing assistance to align your sales and marketing
  • All of the above and more?

Workshop details – who is this for?

  • Director owners of Survey companies (especially to formulate a strategy and understand how marketing spend results in ROI)
  • Senior Survey managers who have a roll of growing sales
  • Director owners and senior managers of equipment resellers
  • Marketing and sales personnel
  • Manufacturers of software and hardware

Workshop details – How do you benefit?

  • Develop a strategy that works for your geospatial business
  • Understand how content marketing will help with sales lead generation
  • How using the right content will speed up the sales process
  • You will be able to reduce reactiveness and become a better planner therefore better return on investment
  • How to get your brand out there and develop it
  • Know which social media platform is right for your business
  • Understand the types of techniques you can execute immediately
  • Understand how to measure marketing spend and hold marketing accountable
We recently had an excellent one day workshop with Elaine where we came away with many ideas and tools to proactively narrow our marketing focus. With her geospatial background, she easily learned about our business and customized the workshop accordingly. Her exercise on analyzing customer needs and segmenting them into groups for focused campaigns was particularly beneficial. She is organized, entertaining and has followed up with us to keep us moving along.
Linda Dean GloverCo-Owner VP/ Marketing & Sales at Electronic Data Solutions
Elaine is a best marketer for Geospatial industry based on her professional experience of years in the field. She did marketing workshop for my sales and management team and we thought it was very insightful than expected. She guided us what we’d been thru out in our business and highlighted what we can do for better business in our market. During the whole workshop, she was the best mentor and skilful partner to improve our marketing strategy and skills.
Angela (So Yeon) KangBuildingPoint Korea
Elaine is an entrepreneur, marketing guru, geospatial professional, and mentor. She has the unique ability to effectively navigate and communicate throughout all levels of an organization. She has educated and mentored senior executives and she has also “got her boots dirty” by working directly next to marketing professionals within an organization. In addition, she has built relationships based on trust and value. Her “can-do” attitude has created an infectious following and her competence in social media and marketing has been extremely beneficial. She developed a marketing and social media workshop that she has deployed to over 20 dealers on several continents. These workshops have addressed branding, social media, and digital marketing and how these concepts can grow revenue and profit even in the toughest of economic environments. In addition, she preaches the age old marketing concept of features and benefits. This is taught to us at a very young age in our business life, however, we all many times forget a feature must translate to a benefit. She will remind you with a smile, a push, and an excellent marketing plan. Every great product or concept always has a great marketing professional standing in the shadows. I would recommend all of you to come out of the shadows and utilize the skills of Elaine Ball. I did and I am better for it.
Bryn Fosburgh, VPTrimble

Downloads

Download our Technical Marketing Workshop Workbook!

Why choose Elaine?

  • Elaine has board level experience – including qualifications from the Institute of Directors (IoD)
  • Elaine has got the track record to prove it – Elaine was previously Managing  Director of Measurement Devices Ltd (MDL). She doubled sales before working with her father and chairman to sell it to a FTSE 250 company in 2013.
  • Elaine and kick ass team know the industry – Elaine has 20 years’ Industry experience within Geospatial, Mining and Offshore Globally

What’s more, we’re on a continuous training programme with the top leaders within the strategy, management and marketing profession, so we can continue to deliver clients with the latest trends and industry thinking.

How much will this cost me?

UK companies

  • Workshops & Focused Subject Workshops £1,375 GBP + vat + expenses (per day) + expenses charged at cost + 10%
  • Public Workshop Groups (Min 8 seats) at £250 per person

Outside UK

  • Strategy Workshops & Focused Subject Workshops at $2,420 USD + expenses (per day)
  • Public Workshop Groups (Min 8 seats) at $450 per person + expenses charged at cost + 10%

Recommendations

We highly recommend that your team follows up their workshop with quarterly follow-up sessions:

Why? Well it enables them to:

  • check the business is implementing the actions set out in the first workshop and in a timely fashion
  • bring outsider ‘thinking’ and connections to the business
  • re-align the business if off track or needs to diversify

Inspirational marketing people and companies to follow

  • Ian Cleary and his amazing social media business Razor Social
  • Content Marketing Evangelist Joe Pulizzi
  • Smart Marketing for Engineers by the wonderful Rebecca Geier
  • Social Media Examinar Mike Stelzner
  • The Queen of Facebook Mari Smith
  • The Pool Guy Marcus Sheridan – believe me, you will want to SEE THIS DUDE IN ACTION!
  • Carla Johnson the whizz B2B Marketer and co-author of EXPERIENCES: THE 7TH ERA OF MARKETING
  • Dave Reibstein, Dean of Marketing at Wharton Uni and Co-author of Marketing Metrics
  • Buyer Personas – the awesome book on how to focus on the right customer by Adele Revella 
  • Jonah Berger and Best Selling Author of Contagious (Psst… Jonah loooovvveesss Bianchi bikes)

Some of our amazing Clients

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