Planning

Defining your business, marketing and marketing communications plans.

While we focus on the marketing element, we also understand the bigger picture and the importance of having a plan for all departments within the company.

What is planning and what does it involve?

The Elaine Ball Technical Marketing team can help with the following:

  • Business planning
  • Marketing planning
  • Marketing Communications Planning (MARCOMS)
    • Exhibition
    • Direct Mail
    • Advertising
    • Press Releases | Case Studies | White Papers
    • E-marketing
    • Marketing literature
    • Website Design
    • SEO (Search Engine Optimisation) (Finding your business online)
    • Social Media
    • Branding

We can help you define your business, marketing and marketing communications plans. While we focus on the marketing element, we also understand the bigger picture and the importance of having a plan for all departments within the company.

Planning needs to be factual, to the point and fluid. What we mean by fluid is it’s a working document. It changes all the time.

My staff and I worked closely with Elaine on a time sensitive Marketing Campaign for a new critical product release at a major International trade show. Elaine and her team, despite being an ocean away, were both prompt and punctual on every scheduled phone call, every email, every meeting, every deliverable and met every deadline we had put forth. Elaine and her team did an excellent job of assisting us in a European market that was not our expertise to gain both awareness and visibility of our new product, I was not disappointed in the results. I would therefore, indefinitely, recommend Elaine because of the professionalism, enthusiasm and technical marketing ability Elaine brought to the table during this project.
Nick AckersonDirector, Global Marketing and Product Management at LTI
  • Reduces the risk of failure
  • Forces you to review everything at once! The big picture
  • Allocates money thoughtfully and carefully
  • Milestones can be set and reviewed as the company develops
  • Gives you clarity and focus on what needs to be done
  • Allows for time management and resource checklist
  • Gives you a vision
  • Reduces time wasted
  • Lets you focus on the valuable outcomes for the business
  • Helps to secure future funding
  • If you have a lack of resources
  • So you can define the above with your team
  • To better understand what needs to be included
  • Allows for training and probing – “Are we doing the right thing for the business?”
  • If you require outside facilitation
  • Helps with particular parts of the plan e.g. Marketing Communications

Step 1 – Goal setting:

  • Review or set the company vision – what does the company look like in the future? and its Mission – how are you going to reach that vision?
  • Corporate objectives – what are the key objectives for success?

Step 2 – Analysing current situation:

  • Market audit – what is happening in the current market?
  • PESTLE – Political, Economic, Social, Technological, Legal & Environmental
  • Broadscale issues – that could affect the business
  • SWOT – Strengths, Weaknesses, Opportunities & Threats
  • Marketing assumptions – assumptions made that may or may not be real

Step 3 – Creating the marketing strategy:

  • Marketing objectives and strategies
  • Forecasts of expected results
  • Marketing Communications Plan – tools used to communicate your message to the market

Step 4 – Allocating marketing resources:

  • Complete detailed activity planner
  • Marketing budget
  • Metrics
  • Developing a roadmap together– taking into account what will and will not work for your business
  • Exploring competitive advantages in detail – to understand your key strengths and how we go about communicating these to the market
  • Building a winning team – to deliver the objectives that will drive growth
  • Continually monitoring – reviewing and improving internal processes
  • Identifying the key drivers for success – giving you the confidence to implement and redefine

Why choose us?

  • We’re highly experienced – from board (C-Suite) level, right down to planning projects and implementing plans.
  • CEO, Elaine Ball has over 18 years in the industry –  including Geospatial, Mining and Offshore sectors globally.
  • Amanda Bradshaw really knows her marketing planning – as Marketing Communications Director she has over 10 years’ Global marketing planning and implementation experience within the same industries
  • Elly Ball is a Trimble SketchUp expert, implementer and doer – she’s also a fully qualified interior designer and photographer with 3D laser-scanning skills. Plus, she’s completely on it when it comes to Social Media and implementation.

What’s more, we’re on continuous training programme with the top leaders within the strategy, management and marketing profession, so we can deliver clients with the latest trends and thinking.

How much will this cost me?

Companies can either choose between:

  • ‘Project’ – based on a detailed discussion on what you require; OR
  • Sign-up – for one of our retainers of which planning is included.

Example of a Project

Research into a specific geographical market such as Sub Saharan Africa

  • Who are the key players in the market, their strengths and weaknesses
  • Review of the forces within Sub Saharan Africa using Porter’s 5 forces model

Costs depend on time to obtain the correct information however, we will advise if retainer contract work is more cost-effective. Projects are perfect for ‘quick’ or ‘light’ projects that may only take one or two days.

UK companies

  • Planning projects based on brief – please contact us for further details
  • Planning retainer fees start at £2,350 GBP + vat + expenses (per month) with a minimum contract of 4 months
  • Expenses are charged at cost +10%

Outside UK/ Overseas companies

  • Planning projects based on brief – please contact us for further details
  • Planning retainer fees start at $3,800 USD + expenses (per month) with a minimum contract of 4 months
  • Expenses are charged at cost +10%

Inspirational marketing people and companies to follow

Some of our amazing Clients